
Refined by AI
Exclusive Customer Summit
AI adoption is no longer the question.
The real challenge is knowing how to use it better.
Refined by AI is UBTECH & Microsoft exclusive customer summit, created for technology leaders who are ready to move beyond experimentation and take the next step in their AI journey.
Throughout the day, we’ll explore how AI is reshaping the way organizations build, work, secure and innovate with a practical focus on what creates real value, what needs to be refined, and when it’s time to rethink the approach.
We’ll dive into the technologies and capabilities shaping this next phase, including Microsoft Copilot, AI Agents, GitHub, AI Security, Cloud, Data, Development and modern productivity connecting strategy with real world applications and practical takeaways.
The next stage of AI is already taking shape: more autonomous, more connected and increasingly driven by agents that can act, collaborate and support business processes.
This event is your opportunity to understand what that means for your organization and how to prepare for it.
Who should attend?
Designed for CIOs, CTOs, IT leaders, Development leaders, CISOs, Innovation leaders and technology decision-makers who are responsible for turning AI into measurable organizational value.
20.10 | Yacht Hotel, Herzliya | 09:00–16:00
Refine what works. Rethink what doesn’t. Get ready for what’s next.
Register Now
Please note: This event is exclusively for UBTECH customers and participation is subject to approval by UBTECH Account Manager. Attendance is limited to two representatives per organization. Registration does not constitute final confirmation; please wait to receive an official confirmation email from UBTECH.
Speakers:
AGENDA:
09:00-10:00
Good morning & Gathering
10:00-10:15
Welcome
Ronen Gabbay, CEO, UBTECH
10:15-10:45
Lessons from Microsoft Customer Zero: From AI Adoption to Business Value
Oded Toledano, COO, Microsoft
10:45-11:45
UB-Ted Talk
10:45 | Work Smarter: AI in the Flow of Work
Nati Papirovitch, Head of AI & Business Solutions ,UBTECH
11:05 | Build Smarter: AI in Modern Development
Moti Malka, Head Of Cloud Solutions ,UBTECH
11:25 | Secure Smarter: AI Changes the Game
Shimi Cohen, CISO ,UBTECH
11:45-12:00
Coffee Break
12:00-12:30
Build Live On Stage: meet the new Copilot Studio Github Harness
Hanan Hamo, AI & Power Platform Specialist, UBTECH
12:30-13:00
AI Apps in Action: Building with Azure AI & Fabric
Or Shohat, Senior Cloud & AI Architect, UBTECH & Hezi Dahan, Data Tech Lead, UBTECH
13:00-13:45
Lunch
13:45-14:30
The Future of AI: Opportunity, Risk, and What’s Next
Dr. Roey Tzezana
14:30-15:00
Building Enterprise Agents: Security Meets Productivity
Kfir Rozenberg, Cyber Security Consultant, UBTECH & Dana Mazuz Alfasi, AI & Business Solutions Strategy Lead, UBTECH
15:00-15:30
Build Secure: Developing for Modern Security
Shimi Cohen, CISO ,UBTECH
15:30-15:45
Closing
16:00
Sweets & Goodbye