XtraBanner Tip: Campaign Rotation

This short article shows how to configure multiple campaigns with rotation in a single XtraBanner rule. Rotation is useful in A/B testing scenarios.

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Have you ever wanted to test out which email advertisement will work better for your organization and customer will like more? With XTRABANNER's Multi-Campaign Rules - You can.

Figure 1: XtraBanner's Rule Management Interface
Figure 1: XtraBanner's Rule Management Interface

 

XtraBanner will let you specify multiple campaigns on a single outgoing emails rule and set rotation values for each campaign. This way, you can perform actual A/B testing and see which one of the campaigns yields the better results.

Figure 2: A rule with two campaigns configured for equal rotation
Figure 2: A rule with two campaigns configured for equal rotation

 

In the example above both campaigns have equal rotation values, but if you want to specify that one campaign will be favoured over another, you can specify any rotation values you like.

To learn more about XtraBanner, please visit the XtraBanner Product Page >

 

Elad Hayun

About the Author

Elad Hayun - Co-founder, Corporate Partner and R&D Manager at U-BTech Solutions

Elad is co-founder, partner and R&D manager at U-BTech Solutions. Elad is a senior consultant and integrator, with years of experience in the centralized systems management and Information Worker field. Elad is also a certified Microsoft trainer and a senior instructor at John Bryce Hi-Tech College.

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